Cross-border operations5 min read
Rewriting live selling scripts for a translated stream
Four kinds of Chinese live selling phrasing that break somewhere in the translation pipeline, why each one breaks, and what to say instead.
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22 articles
OBS & streaming tech6 min read
OBS stream settings for cross-border live selling
Encoder, bitrate, keyframe interval and sample rate: what to set, which official docs back each value, and why a translation pipeline changes it.
Tool reviews5 min read
Four approaches to live translation, compared
Platform built-ins, desktop tools, self-hosted pipelines and live interpreters compared under stated conditions, with our own disclosure.
Cross-border operations5 min read
Choosing a language pair: why one beats three
Why simultaneous multilingual streaming usually fails, how machine translation quality varies by pair, and what time zones do to rotas.
Cross-border operations7 min read
Handling overseas live chat: route before you translate
What your platform exposes decides the whole design. Filter on official event types first, catch repeat questions with triggers, translate the rest.
Live translation4 min read
Cloned-voice playback: when it is actually worth turning on
The real benefits and costs of voice cloning in cross-border live selling, covering trust, added latency, language coverage and the consent boundary.
Live translation4 min read
Why speech recognition is harder in live selling than in meetings
Four ways live audio breaks speech recognition — background music, sales pacing, brand terms and no second take — plus what actually improves accuracy.
OBS & streaming tech5 min read
Bilingual subtitles in OBS with chroma key, end to end
Overlaying bilingual live captions in OBS using window capture and a chroma key filter, including the green value, scaling, DPI and frame rate traps.
OBS & streaming tech5 min read
How to wire a virtual audio cable for OBS live translation
A step-by-step VB-Cable and BlackHole setup that routes translated speech into OBS while keeping the host's own monitoring path clean and echo-free.
Live translation4 min read
The latency budget of live translation: where the seconds go
Breaking end-to-end live translation latency into segmentation, recognition, translation, synthesis and playback, and where the headroom really is.